In theory, the Creator Fund is a great way to support creators on the platform. This is essentially a fund designed to compensate the most successful creators of the app. In July 2020, TikTok announced the launch of its Creator Fund. Because of this, in certain situations, labels agree to do a ‘buyout blanket license” with streaming services (including TikTok), where the label (or sometimes the artists) grants access to a bundle of songs, with a payment upfront to distribute however they see fit. TikTok tends to pay bi-annually (or yearly) depending on the music catalogue size of the record label or artist. There are no distinct differences regarding which distributors offer the best deal with regard to putting your music on TikTok. Perhaps just use the figures above as guidelines if you want a rough estimate.
Based on these figures, ten thousand uses of this music would generate approximately $300.ĭespite this, there is a distinct lack of transparency on the current pay-per-use so it may be worth doing some digging at the time you’re reading this. So, What Does This Mean?īased on the above figures, TikTok royalties were close to $0.0067 per video using your music in 2018 and moved to $0.030 per video in June 2019. In June 2018, 1088 videos using songs from the catalog have made a bit more than $7.3. They have kindly agreed to disclose some live figures from the 2019 TikTok statements.įrom the table below, we can see that in June 2019, 1830 videos using music from the Hit Songs Group DBA catalog (not the video views for each video, but the number of the actual total of videos using one or more songs) have generated just over $56. To shed some light on how much TikTok pays, I have reached out to music publisher and OrchardGo distribution partner Hit Songs Group DBA. This is because it has to be collected by distributors as per their deal with the platform. If artists elect to upload their music to TikTok on their own, they will not receive royalties. Additionally, videos on TikTok can be either 15 seconds or 50 seconds which will further affect the royalties. The amount you are paid varies by distributor, and will also fluctuate based on the song’s use within videos. What’s more, you keep 100% of your sales and we don’t get a penny from you. Our music distribution service gets your music onto all major platforms such as Spotify, Apple Music, and Amazon Music.
Мusic Gateway offers industry-leading music publishing and distribution services so you can get paid royalties on a plethora of platforms.
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Alternatively, If you are a member of a PRO (Performing Rights Organisation) in your territory, then TikTok will pay you through your PRO. Like Spotify and YouTube, you’ll see TikTok in your royalty statements sent out by your chosen distributor. Once your song has been used, your distributor collects your royalties from TikTok on your behalf and pays you what you are owed. This happens when someone uses your song in their video. You get paid a proportionate share of TikTok’s subscription revenue per month calculated on terms set out in your distributor’s blanket contract with TikTok. When your music is available on TikTok, you will be giving millions of users consent to use your music in their videos. Therefore, this may not be fair compared to the streaming platform models where artists are paid based on streams/views. However, popular videos achieve enormous volumes of views due to the repeatability of the videos. The current method of royalty payment is by each posted video. TikTok allows its users to create and share short, maximum 15-second length videos featuring licensed music.
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