Īll variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world, and a smaller facility in Memphis TN whose products were not affected by the 2022 recall. Jif also makes almond butter and cashew butter. On May 7, 2012, Jif announced a new line of hazelnut spreads, to be produced in Chocolate and Mocha Cappuccino flavors.
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In 2014, Jif introduced a peanut butter-flavored breakfast cereal (manufactured under license by Kellogg's), which met with positive feedback. Jif is also available in a three-pack and an eight-pack of 1.5-ounce individual servings of Jif peanut butter, sold under the name "Jif to Go". Simply Jif Creamy (low sodium and sugar).There are 10 different kinds of Jif Peanut Butter: Reduced Fat Jif was introduced three years later in 1994. In 1974, Extra Crunchy Jif was introduced, followed in 1991 by Simply Jif, a peanut butter variant with low sodium and less sugar than regular Jif. The original Creamy and Crunchy style Jif peanut butters both made their nationwide debut in 1958.
Production Jif production plant, Lexington The company partnered with Giphy to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with 'Gif.' The advertisement tries to settle the debate by showing two jars of peanut butter with the labels Jif and Gif, with the implication of pronouncing GIF with a "hard G". In February 2020, Jif announced a planned media campaign that uses the Jif brand to try to settle the GIF/Jif pronunciation debate.
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For many decades, TV commercials for the product ended with the tagline, "Choosy mothers choose Jif", and, in the 1990s, "Choosy moms choose Jif." From 1998 to 2000, there was a musical jingle that accompanied many Jif ads, which used the lyrics, "Moms like you choose Jif, choose Jif!" An early slogan was "Jif is never dry a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner.
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involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. Since 1981, Jif has been the largest peanut butter brand in the United States. The new product was publicly announced in April 1956, as tests of the product began in select markets. P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Smucker Company, which purchased the brand from Procter & Gamble in 2001. Jif is an American brand of peanut butter made by The J.M. JSTOR ( August 2018) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "Jif" peanut butter – news Please help improve this article by adding citations to reliable sources.
Some appeal to the same era of computing history, pointing out that a similar format was created a year earlier and was actually called JIF - the two competed briefly, and naturally pronunciation needed to be different to discern between them in speech.This article needs additional citations for verification. Team hard-G, on the other hand, points to the G standing for a word with a hard-G sound (" graphics interchange format"), and for support notes words like gift and gill. And when people say Jif is a kind of peanut butter, they reply: "Yes, and that's the joke the engineers made in 1987, when those 'choosy moms choose Jif' commercials were current!" (Jif, for its part, is celebrating Wilhite's pronouncement via Twitter.) Team soft-G refers not only to the authority of the creators at Compuserve, but to words like gin and gibe. And it isn't just stubbornness both sides have good reason to believe they are right. The argument over the name for the popular image format, which has seen a resurgence in popularity on Tumblr and other sites due to its ability to be animated, has gone on for years. Wilhite drove his point home at the Webby awards Tuesday night, where in lieu of a speech in receiving the lifetime achievement award there, a gif was shown insisting on the "jif" pronunciation, to the tune of Strauss's "Thus Spake Zarathustra." An example of an animated GIF.
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